Our Vision Aligns with United Nations goals:
Privacy: a human right for those we love.
At the Plunk Foundation, we believe privacy is a right—not a privilege. It’s the foundation of safety, trust, and freedom for every individual.
Everyone deserves the power to choose privacy and protect what matters most. We are not alone in this belief.
Article 12 of the UN Universal Declaration of Human Rights states: "No one shall be subjected to arbitrary interference with their privacy, family, home, or correspondence... Everyone has the right to protection against such interference."
No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks.
Article 12 explicitly mentions privacy as a human right, which is the premise of the Plunk Foundation's mission. Everyone deserves the right to feel safe by choosing privacy.
3 of the UN sustainable goals that Plunk contributes to through privacy
UN Goal 5: Gender Equality
Women are disproportionately vulnerable to online harassment, doxxing, and tech abuse—often at the hands of those they trust most. This is a fight we must take on, together.
A global study across 51 countries found that 38% of women have personally experienced online harassment [1]. And in 2019, a domestic abuse charity reported that 72% of women seeking help had been victims of technology-facilitated abuse [2].
At the Plunk Foundation, we are committed to supporting gender equality through:
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Making the Plunk Portal accessible, so women can take control of their online privacy.
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Educating veteran women on managing their digital footprint, empowering them to protect their personal information.
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Partnering with women’s shelters to safeguard the digital safety of those they serve, ensuring their voices remain protected.
Together, we can create a safer, more secure world for women everywhere.
UN Goal 10: Reduced inequality
Not everyone is given the same opportunities in life—and too often, privacy becomes a privilege, not a right.
The UN defines privacy as a fundamental human right in Article 12 of the Universal Declaration of Human Rights [3]. Yet, studies show a significant gap in understanding its impact on inequality. Between 2010 and 2020, only 88 studies focused on data privacy and its role in reducing inequality—a severely underfunded and overlooked area [4].
At the Plunk Foundation, we’re committed to reducing inequality by:
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Educating communities on their digital footprint, empowering them to protect their personal information and control their online lives.
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Partnering with nonprofits to help secure the digital safety of underserved and marginalized communities, giving them the tools to protect what matters most.
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Building open-source, affordable technology that prioritizes privacy by design, making it accessible to everyone, everywhere.
Together, we can close the digital divide and create a world where privacy is a right for all.
UN Goal 16: Peace, Justice, and Strong Communities
Privacy is the cornerstone of democracy [5]—and it’s our responsibility to protect those who defend it.
In 2022, the Plunk Foundation was honored to be inducted into the Alliance for Peacemaking (AFP), a step forward in our commitment to building a safer, more just world.
We are driven to address UN Goal 16 by:
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Educating individuals—locally and globally—about their fundamental rights to privacy through speaking engagements, community programs, and beyond.
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Creating accessible online learning models, empowering anyone, anywhere, to understand and protect their digital privacy.
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Collaborating with peacebuilders worldwide, deepening our understanding of the challenges they face and strengthening the foundation of peace and justice.
Together, we can create a future where privacy isn’t just protected, but is a powerful force for peace, justice, and community strength.
References 1. UN Women. (2022). Progress on the Sustainable Development Goals: The Gender Snapshot 2022. Retrieved from https://www.unwomen.org/sites/default/files/2022-09/Progress-on-the-sustainable-development-goals-the-gender-snapshot-2022-en_0.pdf 2. UK Parliament Post. (n.d.). Technology and Domestic Abuse. Retrieved from https://post.parliament.uk/technology-and-domestic-abuse/ 3. United Nations. (n.d.). Universal Declaration of Human Rights. Retrieved from https://www.un.org/en/about-us/universal-declaration-of-human-rights 4. Jang, D., & Yoon, J. (2022). Artificial Intelligence in Finance: A Comprehensive Review. arXiv preprint arXiv:2206.15037. Retrieved from https://arxiv.org/pdf/2206.15037.pdf 5. Dupont, B., & Petit, M. (2016). From Insider Threats to Advanced Persistent Threats Using Formal Concept Analysis. Retrieved from https://pure.unamur.be/ws/portalfiles/portal/54678232/6233.pdf 6. United Nations Office on Drugs and Crime (UNODC). (n.d.). The Role of Technology in Human Trafficking. Retrieved from https://www.unodc.org/unodc/en/human-trafficking/Webstories2021/the-role-of-technology-in-human-trafficking.html 7. Ashrafi, N., & Mahmood, A. N. (2015). Human trafficking and the role of technology: Identifying emerging trends and gaps. Telematics and Informatics, 32(4), 723-734. doi:10.1016/j.tele.2015.01.001