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Privacy Protects

We bridge the digital divide in data privacy equity for children, families, veterans, and disadvantaged communities. 

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What Is The Digital Divide In Data Privacy?

The digital divide is unequal access to technology and resources.


Such lack of resources prevent communities from protecting their digital information and online privacy.

The divide is observed in lower-income or rural areas because high-speed internet,  data privacy literacy, and affordable digital security may be limited.

This TED talk by Fred Cate, Vice President of Research at Indiana University explains why privacy law is complicated.

Who are affected the most by a lack of data privacy ?




Those Experiencing 

The Risk  Trafficking

Identity theft

 selling of personal data

The Risk  harassment,
stalking, and trafficking

The Risk

debt resulting

from breaches



The Risk discrimination bias mass surveillance

The cost of doing nothing

is the average cost of a data breach

IBM Data Breach Report 2022

individuals are
more vulnerable to data breaches

United States Department of Justice

of people don't feel private online

Pew Research Center

of parents upload photographs of their children aged 0-8 year old on social media

Ofcom Media Report 2022

Free apps share

more data than paid ones


Icogni Android App Review 2021

of sex trafficking victims are recruited online

Washington University Law Review

References IBM. (2023). IBM Security: Cost of a Data Breach Report. Retrieved from​ Incogni Blog. (n.d.). New Year Resolutions Apps Research. Retrieved from Ofcom. (2022). Children's Media Use and Attitudes Report 2022. Retrieved from Rainie, L., & Anderson, M. (2019). Americans and Privacy: Concerned, Confused and Feeling Lack of Control Over Their Personal Information. Pew Research Center. Retrieved from U.S. Department of Justice. (n.d.). Official Website. Retrieved from Ohm, P. (2010). Broken Promises of Privacy: Responding to the Surprising Failure of Anonymization. Washington University Law Review, 88(3), 599-606. Retrieved from

What do experts say about the Data-Privacy Gap?

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The Center For Humane Technology

Tristan Harris

Co-founder & Executive Director

The Center for Humane Technology believes the solution to increasing humane technology by advocating for:

  1. Prioritizing human well-being

  2. Fostering public awareness about the impact of technology on society, and

  3. Creating policies that promote ethical and humane technology practices. 

The proposed solution involves a mix of policy leaders, UX and UI designers, and tech executives to choose technology that protects a user’s right to privacy.  

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The Brookings Institute

Nicol Turner Lee

Senior Fellow - Governance Studies | Director - Center for Technology Innovation

The Brookings Institute has appointed Dr. Turner Lee to address the current state of the digital divide.

Dr. Turner Lee emphasizes the importance of comprehensive digital inclusion programs that go beyond mere access to technology.


These initiatives should address barriers such as affordability, digital literacy, and kills development.


She advocates for partnerships between the government, privacy sector, and community organzaitons to provide digital training programs and resources.


The Mozilla Foundation

The Mozilla Foundation believes that the solution to generating increased data privacy is to promote a “Data Dividend” model.


This ensures that users are compensated for their personal data.


The foundation supports privacy-enhancing technologies and advocates for policies that protect user privacy.


For example, they promote strong data protection laws and for people to have more control over their personal information.

Bridging the gap

Say hello to the Privacy-First Initiative. 

The Plunk Foundation  aims to close the online data privacy equity gap for children and families through:


Promoting awareness and education of data privacy literacy


Building open-source privacy technology 

Forging Strategic


Data Privacy Resources

Your contribution helps protect:
     • Children
     • Women
     • Families
     • Veterans
     • Underserved Communities

Through our Privacy-First Initiative

Why Donate?

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